Step 1: The Internet: Getting More Leads for Less
According to recent data, last year 82% of home searchers used the internet to search for homes. Among people who plan to find information on real estate, 62% expect to use a search engine – substantially more than the number who plan to rely on word-of-mouth recommendations, yellow pages, or other sources. [1] Recent data for newspapers forecast a drop from 40% share in 2005 to 30% share in 2010. [2]At Rent Marketer, we post your ad to many of the top traditional and vertical search engines and rental sites. Step 2: Posting to Internet Sites
What sites should you post your properties to? The best way to figure out what sites to post to is usually by experience. If you find that phone and email leads are being generated by a site and those leads are turning into leases, then that site is a good site to continue posting to. We have found that there are many great sites out there that drive quality leads. At Rent Marketer, we do all of the research and work for you. If sites are not pulling their weight, we pull them from our list. Posting one time with us, will get your property posted on many of the top rental sites. Step 3: Maximize Your Leads According to the National Association of Realtors, 50% of email leads are never even opened. A majority of phone leads go unanswered. Studies also show that if you respond to emails immediately and answer phone calls, you are much more likely to get tenants to fill vacancies. Step 4: Tracking Your Response How do you know if your advertising is working? At Rent Marketer we believe you should know exactly how many leads you received for each property. We supply you with reporting that shows how many people emailed and called you interested in a specific property.
| 
